How to answer, ‘What salary are you looking for?’, without selling yourself short or jeopardising your job offer

Name: How to answer, 'What salary are you looking for?', without selling yourself short or jeopardising your job offer
Uploaded: 2019-01-30T00:00:00+0000

By Matt Dodgson

Co-Founder - Recruiter & Marketer

</p> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" id="h-when-to-start-negotiating-your-salary">When to start negotiating your salary</h2> <p><span style="font-weight: 400;">If I was to ask 100 people, at what point do you start negotiating on a new job offer. Then most people would say it was right at the end of a recruitment process.</span></p> <p><span style="font-weight: 400;">But the reality is, is that it’s much much earlier than that.</span></p> <p><span style="font-weight: 400;">And when I say earlier it’s probably as soon as you meet the person who’s interviewing you.</span></p> <p><span style="font-weight: 400;">Because everything you say and do during the interview process will define what a company thinks you’re worth.</span></p> <p><span style="font-weight: 400;">Yet there’s one point in an interview process which can be make or break on the salary front. And can even jeopardise you getting the job in the first place.</span></p> <p><span style="font-weight: 400;">And that’s when someone asks you this question.</span></p> <p><em><br><strong>So what salary are you looking for?</strong><br></em></p> <p><span style="font-weight: 400;">Because your answer to this question is crucial.</span></p> <p><span style="font-weight: 400;">Too high and you’ve lost the job, too low and you’ve sold yourself short.</span></p> <p><span style="font-weight: 400;">So in this video, I’m going to give you a simple way to answer this question so you neither jeopardise losing the job or selling yourself short again.</span></p> <p><span style="font-weight: 400;">Hello, if you’re here for the first time, I’m Matt Dodgson and I’m a Co-Founder of Market Recruitment.</span></p> <p><span style="font-weight: 400;">And we help B2B marketers accelerate their careers, whether you’re looking for a new marketing job or looking to hire into your marketing team.</span></p> <p><span style="font-weight: 400;">And while you’re here I’d recommend hitting the <a href="https://www.youtube.com/channel/UCxYK4Mxu73jfyvEHhrUmFDQ">Subscribe</a> button followed by the bell so you’re notified when our next video lands.</span></p> <p><span style="font-weight: 400;">Right, back to the question.</span></p> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p class="has-text-align-center">Further Reading; <a href="https://www.market-recruitment.co.uk/blog/b2b-marketing-interview-questions/">B2B Marketing Interview Questions – The Comprehensive Guide</a></p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" id="h-so-what-salary-are-you-looking-for"><strong>So what salary are you looking for?</strong></h2> <p><span style="font-weight: 400;">And before we get to that I want to talk about the 2 traps people fall into.</span></p> <p><span style="font-weight: 400;">One, they say they want a really high salary.</span></p> <p><span style="font-weight: 400;">Now this strategy in many ways makes a lot of sense.</span></p> <p><span style="font-weight: 400;">Basically go high and negotiate down from there if you have to. Because the salary you start at will dictate your salary going forward. So let’s try and get a really high one to start off with.</span></p> <p><span style="font-weight: 400;">It makes sense.</span></p> <p><span style="font-weight: 400;">And it may work. It may work. But not always.</span></p> <p><em><br><span style="font-weight: 400;">Because what if it is too high?</span><br></em></p> <p><span style="font-weight: 400;">And that’s where the problem starts. Because most companies will simply move onto the next candidate.</span></p> <p><span style="font-weight: 400;">Why?</span></p> <p><span style="font-weight: 400;">Well, it makes them nervous that you’ll jump as soon as you get offered a higher salary.</span></p> <p><span style="font-weight: 400;">And then when you say you’d accept less, you just look weak or desperate.</span></p> <p><span style="font-weight: 400;">Or, the second trap, is you go low. And then when they come around to offering you the job, they offer you what you said you wanted and then you have the awkward conversation.</span></p> <p><span style="font-weight: 400;">You know I said I wanted 50 grand. Well…I didn’t really mean it because I wouldn’t accept less than 60.</span></p> <p><span style="font-weight: 400;">And of course it wasn’t intentional. It was just in the heat of the moment, you just came out with a figure. But the problem is, is that you appear to be moving the goalposts.</span></p> <p><span style="font-weight: 400;">And nobody wants someone on their team who says one thing and actually means another.</span></p> <p><span style="font-weight: 400;">And let’s not forget. Who doesn’t want a higher salary anyway. The world is an expensive place.</span></p> <p><span style="font-weight: 400;">Too low and you lose out.</span></p> <p><span style="font-weight: 400;">Now some people might say, Matt that’s all when and good.</span></p> <p><span style="font-weight: 400;"><br><em>But are you saying to me that salaries are never negotiated?</em><br></span></p> <p><span style="font-weight: 400;">And my answer to that would be ‘yes’. Salary negotiations do happen.</span></p> <p><span style="font-weight: 400;"><br><em>But often a salary negotiation can leave a bad taste in people’s mouths.</em><br></span></p> <p><span style="font-weight: 400;">And as if the case with most negotiations, you have to be prepared to lose what you’re negotiating for.</span></p> <p><span style="font-weight: 400;">However, what I’m aiming for with this video is to give you a strategy so that the initial offer you get blows your socks of. Or is at least a decent and fair offer.</span></p> <p><span style="font-weight: 400;">So that’s why it’s not easy.</span></p> <p><span style="font-weight: 400;">It’s a really hard question to answer.</span></p> <p><span style="font-weight: 400;">Now some people might say, don’t give them a figure. Just say you’re looking for what the job is paying.</span></p> <p><span style="font-weight: 400;">Or, deflect the question and ask them what the role is paying.</span></p> <p><span style="font-weight: 400;">But all you’ll do is end up being too defensive. And you really want to be as cooperative as possible in an interview.</span></p> <h2 class="wp-block-heading" id="h-so-how-should-you-answer-this-interview-question"><strong>So, how should you answer this interview question?</strong></h2> <p><span style="font-weight: 400;">And I’ll read how I think you should answer it and then explain to you why I think that.</span></p> <p><span style="font-weight: 400;">So Matt, what salary are you looking for?</span></p> <p>Ok, well salary is important, but it’s not the most important thing for me right now.</p> <p><span style="font-weight: 400;">The most important thing is finding a great company where I can make a real difference to their success.</span></p> <p><span style="font-weight: 400;">But money does play a part, so coming back to your question The recruiters I’ve been talking to about roles have been putting me forward to jobs in the £45-55k bracket. And I feel comfortable with that.</span></p> <p><em><br><span style="font-weight: 400;">Now, it may seem simple but there’s some subtle persuasion going on here.</span><br></em></p> <h2 class="wp-block-heading" id="h-the-strategy-behind-the-interview-answer">The strategy behind the interview answer</h2> <p><span style="font-weight: 400;">First of all this bit. Ok, well salary is important, but it’s not the most important thing for me right now.</span></p> <p><span style="font-weight: 400;">Because this is a good personal quality to have. And it’s probably true as well. It shows that doing great work is more valuable to you than money alone. It shows maturity.</span></p> <p><span style="font-weight: 400;">The second bit. The most important thing is finding a great company where I can make a real difference to their success.</span></p> <p><span style="font-weight: 400;">This positions you as someone who truly cares about their output. Because you’re already talking about making an impact in the job.</span></p> <p><span style="font-weight: 400;">Then this last bit.</span></p> <p><span style="font-weight: 400;">The recruiters I’ve been talking to about marketing roles, have been putting me forward to jobs in the £45-55k bracket. And I feel comfortable with that.</span></p> <p><span style="font-weight: 400;">Part of this then is sowing the seed that you’re quite active in the job market. If you’ve ever read Robert Caldini’s book about persuasion then you’ll know that scarcity is a universal principle of persuasion.</span></p> <p><span style="font-weight: 400;">If more companies are interested in talking to you, then you become more scarce which leads to more people thinking, ‘god he or she must be good’.</span></p> <p><span style="font-weight: 400;">You’re creating that scarcity.</span></p> <p><span style="font-weight: 400;">And combined with that, they then feel they need to be as competitive as they can on that bracket to get you.</span></p> <p><span style="font-weight: 400;">In effect you’re saying, ‘I’m a wanted person, and if you really want me, then you better come back with a bloody good offer’. Obviously in a much more subtle way.</span></p> <p><span style="font-weight: 400;">And finally, and perhaps most importantly. give a salary bracket rather than tying yourself to a number.</span></p> <p><span style="font-weight: 400;">That way it gives you some room for manoeuvre.</span></p> <p><span style="font-weight: 400;">But just be sure to pick a range that isn’t too high. The range needs to fall around the job you’re interviewing for, and should really start at the very minimum you’d ever accept.</span></p> <p><span style="font-weight: 400;">So in summary. This is definitely one of those questions you should prepare for. It doesn’t always come up but when it does it’s a really crucial one to answer well.</span></p> <p><span style="font-weight: 400;">Get the salary bracket in mind, show some maturity and then create some scarcity. I’m confident it will lead to a higher salary.</span></p> <p><span style="font-weight: 400;">And finally if you haven’t already, please <a href="https://www.youtube.com/channel/UCxYK4Mxu73jfyvEHhrUmFDQ">subscribe</a> to this channel and hit the bell so you get notified when our next video lands.</span></p> <p><span style="font-weight: 400;">Good luck and speak soon.</span></p> <div class='heateor_sss_sharing_container heateor_sss_vertical_sharing' style='width:44px;left: 40px;top: 280px;-webkit-box-shadow:none;box-shadow:none;' data-heateor-sss-href='https://www.market-recruitment.co.uk/videos/videos-video-how-to-answer-what-salary-are-you-looking-for-without-selling-yourself-short-or-jeopardising-your-job-offer/'><div class="heateor_sss_sharing_ul"><a aria-label="Linkedin" class="heateor_sss_button_linkedin" 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<div class="resource-details"> <span class="date">Dec 22, 2021 <div class="cat blog-cat videos"> <ul class="post-categories"> <li><a href="https://www.market-recruitment.co.uk/category/videos/interviewing-videos/" rel="category tag">Interviewing</a></li></ul> </div> </span> <a href="https://www.market-recruitment.co.uk/videos/how-should-you-prepare-for-a-behavioural-interview/"> <div class="resource-title"> <span class="videos">How Should You Prepare for a Behavioural Interview?</span> </div> </a> <div class="excerptContainer"> <p>Without doubt, behavioural interviews can be some of the hardest interviews to have and prepare for. Because they can be very different to preparing for a typical interview. In most cases, you don’t know the behaviours they’re assessing you for…</p> <div class='heateor_sss_sharing_container heateor_sss_vertical_sharing' style='width:44px;left: 40px;top: 280px;-webkit-box-shadow:none;box-shadow:none;' data-heateor-sss-href='https://www.market-recruitment.co.uk/videos/how-should-you-prepare-for-a-behavioural-interview/'><div class="heateor_sss_sharing_ul"><a aria-label="Linkedin" class="heateor_sss_button_linkedin" href="https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.market-recruitment.co.uk%2Fvideos%2Fhow-should-you-prepare-for-a-behavioural-interview%2F" title="Linkedin" rel="nofollow noopener" target="_blank" style="font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle"><span class="heateor_sss_svg heateor_sss_s__default heateor_sss_s_linkedin" 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class="heateor_sss_svg_stroke heateor_sss_no_fill" stroke="#243388" stroke-width="2" fill="none" d="M 11.579798566743314 24.396926207859085 A 10 10 0 1 0 6.808479557110079 20.73576436351046"></path><path d="M 7 19 l -1 6 l 6 -1" class="heateor_sss_no_fill heateor_sss_svg_stroke" stroke="#243388" stroke-width="2" fill="none"></path><path d="M 10 10 q -1 8 8 11 c 5 -1 0 -6 -1 -3 q -4 -3 -5 -5 c 4 -2 -1 -5 -1 -4" fill="#243388"></path></svg></span></a></div><div class="heateorSssClear"></div></div> </div> <div class="author-details"> <div class="author-image"> <img data-del="avatar" src='https://www.market-recruitment.co.uk/wp-content/uploads/2021/12/Untitled-400-x-400-px-1-150x150.png' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'/> </div> <div class="author-info"> <span class="name"> <strong>Matt Dodgson</strong> </span> <p class="desg"> Co-Founder - Recruiter & Marketer </p> </div> </div> </div> </div>  <div class="col-12 col-sm-6 col-lg-4 resource-item"> <a class="img-container" href="https://www.market-recruitment.co.uk/videos/interview-follow-up/"> <img width="1920" height="1080" src="https://www.market-recruitment.co.uk/wp-content/uploads/2021/10/Interview-Follow-Up-Thumb.png" class="img-fluid wp-post-image" alt="interview follow up advice" decoding="async" srcset="https://www.market-recruitment.co.uk/wp-content/uploads/2021/10/Interview-Follow-Up-Thumb.png 1920w, https://www.market-recruitment.co.uk/wp-content/uploads/2021/10/Interview-Follow-Up-Thumb-300x169.png 300w, https://www.market-recruitment.co.uk/wp-content/uploads/2021/10/Interview-Follow-Up-Thumb-1024x576.png 1024w, https://www.market-recruitment.co.uk/wp-content/uploads/2021/10/Interview-Follow-Up-Thumb-768x432.png 768w, https://www.market-recruitment.co.uk/wp-content/uploads/2021/10/Interview-Follow-Up-Thumb-1536x864.png 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /> </a> <div class="resource-details"> <span class="date">Oct 19, 2021 <div class="cat blog-cat videos"> <ul class="post-categories"> <li><a href="https://www.market-recruitment.co.uk/category/videos/interviewing-videos/" rel="category tag">Interviewing</a></li></ul> </div> </span> <a href="https://www.market-recruitment.co.uk/videos/interview-follow-up/"> <div class="resource-title"> <span class="videos">How Do You Follow Up After an Interview When You Haven’t Had Feedback?</span> </div> </a> <div class="excerptContainer"> <p>     So you’ve had an interview and it’s been a few days and you haven’t heard back. 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href="https://api.whatsapp.com/send?text=How%20Do%20You%20Follow%20Up%20After%20an%20Interview%20When%20You%20Haven%E2%80%99t%20Had%20Feedback%3F%20https%3A%2F%2Fwww.market-recruitment.co.uk%2Fvideos%2Finterview-follow-up%2F" title="Whatsapp" rel="nofollow noopener" target="_blank" style="font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle"><span class="heateor_sss_svg" style="background-color:#55eb4c;width:40px;height:40px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box"><svg style="display:block;border-radius:999px;" focusable="false" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="-6 -5 40 40"><path class="heateor_sss_svg_stroke heateor_sss_no_fill" stroke="#243388" stroke-width="2" fill="none" d="M 11.579798566743314 24.396926207859085 A 10 10 0 1 0 6.808479557110079 20.73576436351046"></path><path d="M 7 19 l -1 6 l 6 -1" class="heateor_sss_no_fill heateor_sss_svg_stroke" stroke="#243388" stroke-width="2" fill="none"></path><path d="M 10 10 q -1 8 8 11 c 5 -1 0 -6 -1 -3 q -4 -3 -5 -5 c 4 -2 -1 -5 -1 -4" fill="#243388"></path></svg></span></a></div><div class="heateorSssClear"></div></div> </div> <div class="author-details"> <div class="author-image"> <img data-del="avatar" src='https://www.market-recruitment.co.uk/wp-content/uploads/2021/12/Untitled-400-x-400-px-1-150x150.png' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'/> </div> <div class="author-info"> <span class="name"> <strong>Matt Dodgson</strong> </span> <p class="desg"> Co-Founder - Recruiter & Marketer </p> </div> </div> </div> </div>  <div class="col-12 col-sm-6 col-lg-4 resource-item"> <a class="img-container" href="https://www.market-recruitment.co.uk/videos/videos-how-to-answer-why-are-you-looking-for-a-new-marketing-job/"> <img width="1920" height="1080" src="https://www.market-recruitment.co.uk/wp-content/uploads/2020/03/new-job-thumb.png" class="img-fluid wp-post-image" alt="matt dodgson on video" decoding="async" srcset="https://www.market-recruitment.co.uk/wp-content/uploads/2020/03/new-job-thumb.png 1920w, https://www.market-recruitment.co.uk/wp-content/uploads/2020/03/new-job-thumb-300x169.png 300w, https://www.market-recruitment.co.uk/wp-content/uploads/2020/03/new-job-thumb-768x432.png 768w, https://www.market-recruitment.co.uk/wp-content/uploads/2020/03/new-job-thumb-1024x576.png 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /> </a> <div class="resource-details"> <span class="date">Mar 21, 2019 <div class="cat blog-cat videos"> <ul class="post-categories"> <li><a href="https://www.market-recruitment.co.uk/category/videos/interviewing-videos/" rel="category tag">Interviewing</a></li></ul> </div> </span> <a href="https://www.market-recruitment.co.uk/videos/videos-how-to-answer-why-are-you-looking-for-a-new-marketing-job/"> <div class="resource-title"> <span class="videos">How to answer, ‘Why are you looking for a new marketing job?’</span> </div> </a> <div class="excerptContainer"> <p>It may seem like an easy question to answer. But it’s a real banana skin. So in this video we explain how to answer it. </p> <div class='heateor_sss_sharing_container heateor_sss_vertical_sharing' style='width:44px;left: 40px;top: 280px;-webkit-box-shadow:none;box-shadow:none;' data-heateor-sss-href='https://www.market-recruitment.co.uk/videos/videos-how-to-answer-why-are-you-looking-for-a-new-marketing-job/'><div class="heateor_sss_sharing_ul"><a aria-label="Linkedin" class="heateor_sss_button_linkedin" href="https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.market-recruitment.co.uk%2Fvideos%2Fvideos-how-to-answer-why-are-you-looking-for-a-new-marketing-job%2F" title="Linkedin" rel="nofollow noopener" target="_blank" style="font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle"><span class="heateor_sss_svg heateor_sss_s__default heateor_sss_s_linkedin" 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href="https://www.market-recruitment.co.uk/videos/videos-how-to-answer-why-are-you-looking-for-a-new-marketing-job/" onclick="event.preventDefault();window.open('mailto:?subject=' + decodeURIComponent('How%20to%20answer%2C%20%27Why%20are%20you%20looking%20for%20a%20new%20marketing%20job%3F%27').replace('&', '%26') + '&body=https%3A%2F%2Fwww.market-recruitment.co.uk%2Fvideos%2Fvideos-how-to-answer-why-are-you-looking-for-a-new-marketing-job%2F', '_blank')" title="Email" rel="noopener" style="font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle"><span class="heateor_sss_svg" style="background-color:#649a3f;width:40px;height:40px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box"><svg style="display:block;border-radius:999px;" focusable="false" 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4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box"><svg style="display:block;border-radius:999px;" focusable="false" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="-6 -5 40 40"><path class="heateor_sss_svg_stroke heateor_sss_no_fill" stroke="#243388" stroke-width="2" fill="none" d="M 11.579798566743314 24.396926207859085 A 10 10 0 1 0 6.808479557110079 20.73576436351046"></path><path d="M 7 19 l -1 6 l 6 -1" class="heateor_sss_no_fill heateor_sss_svg_stroke" stroke="#243388" stroke-width="2" fill="none"></path><path d="M 10 10 q -1 8 8 11 c 5 -1 0 -6 -1 -3 q -4 -3 -5 -5 c 4 -2 -1 -5 -1 -4" fill="#243388"></path></svg></span></a></div><div class="heateorSssClear"></div></div> </div> <div class="author-details"> <div class="author-image"> <img data-del="avatar" src='https://www.market-recruitment.co.uk/wp-content/uploads/2021/12/Untitled-400-x-400-px-1-150x150.png' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'/> </div> <div class="author-info"> <span class="name"> <strong>Matt Dodgson</strong> </span> <p class="desg"> Co-Founder - Recruiter & Marketer </p> </div> </div> </div> </div> </div> </div> </div>  </div> </div> <div class="footer-container"> <div class="container footer"> <div class="row"> <div class="col-xl-3 col-lg-4 col-md-12 footer-search"> <h4>Who Is Market Recruitment?</h4> <p>Market Recruitment is a specialist in B2B marketing recruitment across London and the South East. As a leading marketing recruitment agency, our focus is in technology marketing recruitment, where we work with a wide range of businesses from Startups who have just completed a Series A round of funding to global B2B Tech brands. 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How to answer, ‘What salary are you looking for?’, without selling yourself short or jeopardising your job offer