VP of Marketing Job Description
We are looking for a VP of Marketing to create and deliver a cohesive international B2B marketing and communications strategy that allows us to grow by working with the sales teams to build a larger and more profitable sales pipeline; by engaging fully with the product management function to strategically align our solutions to the needs of our chosen markets; and by working throughout the wider organisation to create a valuable brand which is recognised globally as representing premium solutions
Responsibilities of the VP of Marketing
- Strategy: work with the CEO to create and align the marketing strategy with business growth objectives.
- Brand; control the external presentation of the brand through management of internal and external events, product marketing, and communications.
- Customer Engagement: drive the development of customer engagement through better customer insight, PRM/CRM, and the creation of compelling messages on this.
- Product Alignment: Engage fully with the Product Management function to ensure that all products are properly correlated and strategically aligned to the needs of our chosen markets within a coherent product and service architecture.
- Product Development: ensure that product development takes place proactively in alignment with and in order to address clearly defined market needs.
- Stakeholder Management: engage with senior leaders across all functions to understand and communicate any key opportunities and risks that will influence marketing strategy.
- Agency management partners with established external marketing, digital, brand, and PR agencies to develop and implement strategies that enhance brand perception and awareness.
- Regional Marketing: work alongside sales and product teams to develop effective regional and product-specific marketing plans, including sector messaging, to deliver new business.
- ROI; develop and implement ways to measure the effectiveness of the marketing strategy to establish ROI and influence the strategy going forward.
- Communications: create marketing processes to ensure relevant, effective, and consistent messaging across all areas of the business, internal and external.
VP of Marketing Requirements
- You’ll already have extensive experience in the creative and strategic development of successful international brands and know how to create and manage highly targeted below-the-line, direct, experiential, and digital marketing campaigns.
- Have an understanding of the international aspects of our industry and will need to reach beyond their marketing knowledge to generate innovative approaches with potentially significant long-term impact that help drive the development of market-leading products and services within a coherent and structured architecture.
- Understands the international enterprise software marketplace and can identify our business opportunities and our current and potential competitors.
- With at least 5 years of management experience, a strong background in brand, marketing, or communications for an international company, and strong proven experience in a product management environment, you’ll enjoy travel, learning, and the challenge of growing a business fast in a highly competitive marketplace.
- University education, senior management experience, and international industry knowledge are essential. CIM qualified.
