Global Marketing Director Job Description
As Global Marketing Director, you’ll have the opportunity to build, shape, and lead the Global Marketing team to drive a variety of B2B marketing campaigns across the globe to build awareness and create highly effective sales lead generation.
Responsibilities of the Global Marketing Director
- Strategy: develop and execute a global marketing strategic plan, partnering with product line management, corporate and regional marketing, IT/digital, and commercial teams in each region. This plan should align with and support the broader company’s strategic plan and growth initiatives.
- Marketing: responsibility for the global marketing function, including activities that cover corporate communications (internal and external), branding, content creation, events, digital marketing, lead generation, partner marketing, and sponsorships.
- Team management: leverage leadership skills and experiences to continuously improve the marketing function, including talent, structure, processes, tools, and techniques.
- Goal Setting: define specific goals for the marketing organisation and measure the commercial and brand impact of marketing initiatives using well-defined metrics and KPIs.
- GTM: understand the competitive landscape and define approaches to differentiate our value propositions in the marketplace.
- Agency Management: manage relationships with agencies and outside marketing partners to accelerate marketing initiatives.
- Partner marketing: collaborate with channel partners to generate demand for our products with end-users in diverse markets.
- Budget Management: manage the global marketing budget to plan, working closely with regional leaders to optimise marketing spend.
Global Marketing Director Requirements
- Leadership experience in a B2B marketing role.
- Excellent leadership skills and the ability to set direction and develop the team.
- Strategic mindset and high business acumen.
- High level of project management and cross-functional collaboration skills, with the ability to build relationships and trust across the organisation.
- Ability to drive change and engagement.
- Good knowledge and understanding of digital systems and tools such as CRM, SEO, marketing automation, and digital analytics.
- Excellent communication and interpersonal skills.
- Ideally, experience in sales lead generation.
- University degree in marketing or something similar.
- Excellent English language skills.
- Ability to travel as needed in order to be efficient in the role.
