Senior Field Marketing Manager Job Description
We’re looking for a passionate and tech-savvy B2B field marketer to join our friendly and vibrant company and help support field marketing programmes and customer lifecycle activities across EMEA. You’ll be marketing a market-leading enterprise software offering to C-level professionals across the region. In your B2B toolkit, you’ll be highly analytical, a self-starter, a good storyteller, a superb project manager, and have a real skill for putting together exceptional events and experiences.
Responsibilities of the Senior Field Marketing Manager
- Creating marketing plans in alignment with each market within their region in collaboration with territory sales teams.
- Leading and managing go-to-market marketing strategies and activities across EMEA.
- Working closely with territory sales reps from agreed plans to activate localised campaigns that support company objectives in the markets, using an ABM approach that drives engagement and pipeline.
- Collaborating with a shared services team of marketing specialists to execute your campaigns and activities, including events, webinars, email and digital.
- Utilise campaigns and templates from the global field marketing team that you will localise to meet EMEA needs.
- Executing on time and within budget, monitoring, measuring and reporting on marketing campaigns and activities.
- Reporting to sales leaders on a monthly basis and to wider team on a quarterly basis
Senior Field Marketing Manager Requirements
- Experience with a technology vendor in a field marketing manager position
- Data-driven marketer with a creative mindset
- Solid performer of enterprise-focused demand generation programmes in the B2B tech sector
- A great team player, enthusiastic and proactive
- Demonstrable experience of working closely with sales, BD, marketing, and senior management teams
- Excellent attention to detail and the ability to self-manage
- Strong communication and interpersonal skills
- Strong experience of Martech and CRM systems (e.g. Terminus, Salesforce, or similar)
