Field Marketing Manager Job Description
As a Field Marketing Manager, you’ll act as the primary driver to execute integrated marketing campaigns that support the various business goals identified in our annual operating plan. You will be responsible for ideating, facilitating, and executing campaigns that drive demand generation, upsell within existing accounts, promote customer retention, and increase brand recognition for our market-leading technology solutions.
Responsibilities of the Field Marketing Manager
- Planning; creating and executing high-performing marketing programmes using a data-driven approach. Support and align with the EMEA sales team’s priorities, and focus on driving pipeline and revenue. Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers.
- Integrated Campaign Management: continuously invent and deliver fully integrated campaigns that drive sales results. Orchestrate multichannel campaigns, leveraging channels and tactics such as digital, social media, web, media, PR, virtual and in-person events, and email. Also, support and execute account-based strategies and programmes.
- Sales Support: be a partner to sales teams and leaders. Participate in sales team calls, in-person meetings, quarterly business reviews, and joint planning sessions to ensure alignment.
- Data enrichment: maintain comprehensive customer profiles and personas to align marketing and sales by defining the target audience required to achieve sales goals. Work with sales to identify gaps in key personas as well as develop an acquisition strategy—through a broad range of tactics—to add key personas and deepen our relationship with existing customers.
- ROI/Analysis: set goals and define metrics for each marketing campaign, including targeted lead flow, to maximise pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyse and report on results, and make recommendations for future optimisations.
- Partner Opportunities: evaluate 3rd party / partner demand generation opportunities. Build relationships with new and existing vendors and associations to drive market penetration.
- Research: monitor competitor activities and industry trends.
Field Marketing Manager Requirements
- 4–9 years of marketing experience, with at least 3 years of B2B field marketing experience in SaaS or enterprise software marketing.
- Strong campaign orchestration, message optimisation, persona, and buying cycle experience are required.
- Experience in evolving marketing programmes based on performance data, feedback from sales, and understanding of the business.
- BA/BS or equivalent university degree.
- Proficient in marketing automation (Eloqua) and sales automation/CRM (Microsoft Dynamics) reporting and campaign features.
- Hands-on experience prioritising running multiple initiatives, campaigns, and deliverables simultaneously.
- Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision.
