Intro Early-stage B2B tech companies often face an uphill battle when it comes to demand generation. Limited budgets, lean teams, and high expectations make it difficult for founders to find a strategy that consistently generates pipeline and revenue. In a…
Ashley Wood, VP of Marketing at LANDR, provides a helpful how-to guide for launching a product marketing function in your B2B tech start-up.
Product marketing metrics, how do you measure and communicate success? Kirsten Jepson discusses shares what works for her.
Arguably one of the toughest marketing jobs out there, Pinja Dodik talks about making a success of being an early-stage Tech company’s first B2B marketer.
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Emily Gravel provides useful advice for setting up a marketing operations function that will make your marketing team more effective.
Liam Bartholomew tells us the story of how Cognism has quadrupled its inbound pipeline by shifting from lead gen to demand gen.
Jon Kazarian, CEO of Accelevents, gives an expert guide to event attribution for B2B marketers.
Steffen Hedebrandt, Co-Founder and CMO of Dreamdata discusses how to use attribution to improve your marketing performance.
Ashruti Singh, Director of Product Marketing at SAP, shares valuable advice and guidance to help you succeed with product marketing today.
Liza Collin, Strategy & Commercialization Director, Visma talks about how to win the case to start a product marketing function.
