In this podcast, Emma Westley guides us through the question of when B2B tech start-ups should hire their first marketer.
Arguably one of the toughest marketing jobs out there, Pinja Dodik talks about making a success of being an early-stage Tech company’s first B2B marketer.
Emily Gravel provides useful advice for setting up a marketing operations function that will make your marketing team more effective.
Liam Bartholomew tells us the story of how Cognism has quadrupled its inbound pipeline by shifting from lead gen to demand gen.
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Jon Kazarian, CEO of Accelevents, gives an expert guide to event attribution for B2B marketers.
Steffen Hedebrandt, Co-Founder and CMO of Dreamdata discusses how to use attribution to improve your marketing performance.
Ashruti Singh, Director of Product Marketing at SAP, shares valuable advice and guidance to help you succeed with product marketing today.
Liza Collin, Strategy & Commercialization Director, Visma talks about how to win the case to start a product marketing function.
Tom Hunt, Founder at Fame and Co-Founder at bCast, shares in-depth guidance to help you start a podcast to grow your B2B Tech business.
How can you hire and retain a winning marketing team when working remotely? George Kapellos, Reg Head of Marketing at DiDi gives his advice.
