Demand-Gen Strategies to Drive B2B Startup Success Mar 4, 2025

Intro Early-stage B2B tech companies often face an uphill battle when it comes to demand generation. Limited budgets, lean teams, and high expectations make it difficult for founders to find a strategy that consistently generates pipeline and revenue. In a…

Matt Dodgson

Co-Founder - Recruiter & Marketer

Jul 11, 2023
Repurposing Content: How to Turn Your Long-Form Content Into Short-Form Gold

In this podcast, we talk to to Ant Leung about how to turn your long-form content into short-form gold.

Matt Dodgson

Co-Founder - Recruiter & Marketer

Jun 27, 2023
How AI Is Changing Marketing

I talk to Ian Macleod, Chief Marketing Officer at SALESmanago, about how AI is changing marketing.

Matt Dodgson

Co-Founder - Recruiter & Marketer

Jun 13, 2023
Creating a New Fintech Category & Being Acquired – a Case Study

How can you create a new fintech category? In this podcast, we dive in to a case study of how Passfort created a new category.

Matt Dodgson

Co-Founder - Recruiter & Marketer

paul berney discussing startup marketing on the market mentors podcast
May 30, 2023
Why Fundamentals Matter More Than Anything Else When Marketing for a B2B Tech Startup

Marketing for a B2B tech startup isn’t easy. In this podcast we discuss why fundamentals matter more than anything else.

Matt Dodgson

Co-Founder - Recruiter & Marketer

kerry and rebecca from roo and eve talking about fintech marketing on the market mentors podcast
May 16, 2023
The Demand Generation Framework Every B2B Fintech Needs

Want to create more demand for your B2B fintech? In our podcast we explore a demand gen framework every B2B fintech needs.

Matt Dodgson

Co-Founder - Recruiter & Marketer

photo of sam kuehnle on the market mentors podcast
May 2, 2023
Recruitment and B2B Marketing Parallels + Startup Marketing Advice 

Discover the parallels between recruitment and B2B marketing in our podcast with Sam Kuehnle, VP of Marketing at Loxo

Matt Dodgson

Co-Founder - Recruiter & Marketer

ollie whitfield discussing engaging content on the market mentors podcast
Apr 18, 2023
Using Entertaining Content in B2B to Cut Through the Noise

How can you use entertaining content in B2B to cut through the noise? We dive into the ‘Emailing with the Stars’ webinar by Ollie at VanillaSoft.

Matt Dodgson

Co-Founder - Recruiter & Marketer

victoria hatcher discussing the startup to scaleup journey at proximie
Jan 31, 2023
From Startup to Scaleup, Proximie’s Journey to an $80m Series C in Less Than 6 Years

How can you scale a startup? We dig into Victoria Hatcher’s journey with Proximie, a Series C technology scaleup.

Matt Dodgson

Co-Founder - Recruiter & Marketer

david fallarme giving recession marketing tips on the market mentors podcast
Jan 17, 2023
Marketing in a Recession – Expert Tips

How should you approach marketing in a recession? David Fallarme, Fractional CMO and ex-Hubspot, talks us through his expert tips.

Matt Dodgson

Co-Founder - Recruiter & Marketer