Intro Early-stage B2B tech companies often face an uphill battle when it comes to demand generation. Limited budgets, lean teams, and high expectations make it difficult for founders to find a strategy that consistently generates pipeline and revenue. In a…
What’s it REALLY like to search for a senior marketing role in B2B tech today?
After leaving her company and looking for a job during the second half of 2024, Lisa Vecchio shares her story and insights on searching for a senior B2B marketing role in tech.
In this podcast, Emma Westley guides us through the question of when B2B tech start-ups should hire their first marketer.
Learn why authentic leadership is the key for B2B tech marketing leaders, in our podcast with Purvey Purewal, ex-CMO and executive coach.
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How can B2B content marketers safely leverage AI? We explore five ways with expert content marketer Giuseppe Caltabiano.
If you’re marketing to the C-Suite, find out how to get their attention through expert-based positioning.
How can marketers leverage SDR’s to drive pipeline? We join former SDR and now VP of Global Marketing at Operatix, Catarina Hoch to find out how.
How should you approach localisation? In this podcast, we speak to Lisa Vecchio about her tips for making it a success.
In this podcast, I talk to John Webb, CEO of Get2Growth, about the power of data in B2B and provide actionable insights on how to leverage it.
How do you build a B2B website that generates leads? In this podcast I speak to Sam Dunning, Co-Owner at Web Choice about what to do.
