Hiring your first marketer is a big step for any company. But it’s especially important for B2B tech startups. In this guide we discuss exactly how to approach it so you hire the right person first time.
It’s true — good products do sell themselves. They don’t if nobody knows about them, though — and that’s why you need to market your tech startup.
Think of an idea. Build a prototype. Test it. Get other people to test it. Fix and amend the prototype. Generate interest. Get an investment. Start building your product. Market it. Sell it. Scale!
