What distinguishes successful B2B companies? We delve into the essentials of B2B interactions, offering strategies for those looking to make their mark.
How do you shorten your sales cycle? We discuss how and why hiring an account-based marketing manager can be the answer.
Hiring an account-based marketer We asked eight ABM experts what their ONE killer interview question was to help you hire.
Every business wants their marketing team to be firing on all cylinders. However, this isn’t always the case. From having a lack of staff to setting unrealistic goals, marketing teams can fall short of performance standards for various reasons.
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It’s possible that an outdated marketing department structure could be holding you back from reaching your true potential. After all, the industry moves quickly and is constantly evolving, so you’re going to need to be flexible with your structure.
Has your brand’s overall performance seen a dip? Or has it suddenly picked up and you’re not sure from where? Well, the answer to both of these situations is to conduct a brand audit.
B2B marketing campaigns are thought of being typically boring – but times are changing.
Marketing and technology are forever moving forward. And rapidly too.
Marketing campaigns don’t always go as smoothly as planned – even for the bigger companies too.
If you’re a stranger to marketing, it can be discouraging and frustrating trying to generate promotional ideas when it doesn’t come naturally to you.
