A comprehensive guide to product marketing – from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.Whether you’re looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.Product Marketing, Simplified covers: – Understanding the customer journey- Creating personas- Building positioning statements- Writing compelling messaging- Building a go-to-market strategy- Determining pricing and packaging- Launching products- Working with analysts and the press- Enabling sales and creating demand- Influencing the product roadmap
