Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy provides a new and game-changing model to help marketers hone their focus and employ effective strategies to win lasting customer engagement. Filled with real-world case studies and practical insights, B2B Marketing Strategy takes the unique approach of confronting and refuting several fallacies that are dominating the current state of B2B marketing, including the belief that the digital revolution has fundamentally changed the very core of marketing. By fostering an understanding of what truly drives and grows a business, B2B Marketing Strategy will help companies become memorable in the hearts and minds of their customers.
