This role involves developing and executing strategies to drive customer acquisition while maximising return on investment (ROI) and revenue growth.
The senior performance marketing manager plays a critical role in leading and managing the marketing function within an organisation. This includes overseeing the development of marketing strategies and campaigns, and ensuring that all activities align with the company’s objectives and brand messaging. A senior performance marketing manager is responsible for driving customer acquisition, managing and optimising marketing channels, budgeting and forecasting, as well as performance analysis and reporting.
The senior performance marketing manager is responsible for driving customer acquisition, managing and optimising marketing channels, budgeting and forecasting, as well as performance analysis and reporting. This job requires excellent communication, leadership, and analytical skills, as well as a deep understanding of digital marketing platforms, data analytics, and customer behaviour.
Key Responsibilities and Duties:
To succeed as a senior performance marketing manager, certain skills and qualifications are essential. These include:
Technical Skills and Platform Expertise
A senior performance marketing manager must have a deep understanding of digital marketing platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads. They should also be proficient in using Google Analytics, Data Studio, and other data analytics tools to measure and analyse campaign performance and customer behaviour. In addition, they must stay up-to-date with the latest marketing trends and technologies, as well as industry best practices to optimise marketing campaigns.
As a senior performance marketing manager, you will need to be highly skilled in digital marketing platforms and tools. You will need to have a deep understanding of how these platforms work, as well as how to use them to drive customer acquisition and revenue growth. You will also need to be proficient in using data analytics tools to measure and analyse campaign performance and customer behaviour.
Analytical and Data-Driven Decision Making
A senior performance marketing manager must have excellent analytical skills and be able to interpret complex data to make informed decisions. They should also be able to identify trends and patterns in customer behaviour and adjust their strategies accordingly to optimise performance. They must also have a deep understanding of ROI and be able to forecast and measure the impact of marketing campaigns on revenue growth.
As a senior performance marketing manager, you will need to be highly analytical and data-driven in your decision making. You will need to be able to interpret complex data and use it to make informed decisions about marketing strategies and campaigns. You will also need to be able to identify trends and patterns in customer behaviour and adjust your strategies accordingly to optimise performance.
Strong Communication and Leadership Abilities
A senior performance marketing manager must have excellent communication skills to effectively manage cross-functional teams and communicate with stakeholders across the organisation. They should also be able to lead and motivate their teams to achieve performance goals and objectives. They must be able to work collaboratively with other senior leaders, including the chief marketing officer, to ensure that marketing initiatives are aligned with the company’s overall strategic goals.
As a senior performance marketing manager, you will need to be highly skilled in communication and leadership. You will need to be able to effectively manage cross-functional teams and communicate with stakeholders across the organisation. You will also need to be able to lead and motivate your teams to achieve performance goals and objectives.
Project Management and Organisation
A senior performance marketing manager must be highly organised and able to manage multiple projects simultaneously. They must be able to effectively prioritise and manage deadlines, budgets, and resources to deliver high-quality work within budget and on time. They should also be able to plan and execute marketing campaigns that align with the company’s business goals and objectives.
As a senior performance marketing manager, you will need to be highly skilled in project management and organisation. You will need to be able to manage multiple projects simultaneously and effectively prioritise and manage deadlines, budgets, and resources. You will also need to be able to plan and execute marketing campaigns that align with the company’s business goals and objectives.
Industry Certifications and Relevant Experience
A senior performance marketing manager must have a bachelor’s or master’s degree in marketing, business administration, or a related field. They should also have relevant experience in performance marketing, digital marketing, or other related fields, preferably in a leadership or management role. Industry certifications, such as Google Ads and Google Analytics certifications, are also highly recommended.
