As an Internal Communications Manager, you’ll be responsible for ensuring that employees are informed, engaged, and connected to the organisation’s goals and objectives. Use this template to help you hire into your marketing team.
As an internal communications manager, you’ll be responsible for creating and implementing communication strategies that help employees understand the organisation’s mission and objectives. You’ll use a variety of channels, including email, social media, and intranet, to deliver messages that resonate with employees and create a culture of engagement.
Let’s take a closer look at the key responsibilities of an internal communications manager:
One of the primary responsibilities of an internal communications manager is to develop and implement effective internal communication strategies. To do this, you’ll need to understand your audience, their communication preferences, and the organization’s goals and objectives.
You’ll also need to be aware of any potential barriers to effective communication, such as language barriers or cultural differences, and develop strategies to overcome them. This may involve working with translators or creating communication materials in multiple languages.
As an Internal Communications Manager, you’ll be responsible for managing multiple communication channels, including email, social media, and intranet. You’ll need to ensure that messages are consistent, engaging, and targeted to the right audience.
You’ll also need to stay up-to-date with the latest communication technologies and trends and be able to adapt your communication strategies accordingly. This may involve implementing new communication tools or platforms to improve the effectiveness of your communication efforts.
To keep employees engaged and informed, you’ll need to create engaging content that resonates with your audience. This can include videos, infographics, articles, and other forms of multimedia.
You’ll also need to be creative and innovative in your approach to content creation, finding new and interesting ways to communicate important information to employees. This may involve collaborating with other departments or teams to create content that is relevant and engaging to a wider audience.
Internal communications managers need to constantly monitor and measure the effectiveness of their communication strategies. This can involve conducting employee surveys, monitoring website analytics, and tracking engagement metrics.
You’ll need to use this data to continually improve your communication strategies, making adjustments as necessary to ensure that your messages are resonating with your audience and achieving the desired outcomes.
Internal communications managers collaborate with cross-functional teams, including HR, marketing, and IT to ensure that messages are aligned with the organization’s goals and objectives. This requires effective communication, collaboration, and project management skills.
You’ll need to work closely with these teams to understand their communication needs and develop strategies to meet them. This may involve coordinating with other departments to ensure that messages are consistent and aligned with the organization’s overall communication strategy.
Most employers require a Bachelor’s degree in Communications, Public Relations, or a related field, as well as several years of experience working in internal communications. A Master’s degree in Communications or Business Administration can also be beneficial.
Having a strong educational background and relevant experience can help you stand out in a competitive job market. Consider pursuing internships or entry-level positions in internal communications to gain hands-on experience and build your skills.
Effective communication and interpersonal skills are essential for internal communications managers. You’ll need to be able to communicate effectively with employees at all levels of the organisation, including executives, managers, and individual contributors. This requires excellent verbal and written communication skills, as well as the ability to listen actively and respond appropriately.
Interpersonal skills are also important for building relationships with cross-functional teams and stakeholders. You’ll need to be able to collaborate effectively with colleagues from different departments and backgrounds, and build trust and rapport with key stakeholders.
Internal communications managers need strong project management and organisational skills to effectively manage multiple projects and deadlines. You’ll need to be able to prioritise tasks, manage budgets, and ensure that projects are delivered on time and within budget.
Project management software, such as Asana or Trello, can help you stay organised and on top of deadlines. It’s also important to have a solid understanding of project management methodologies, such as Agile or Waterfall, to ensure that projects are completed efficiently and effectively.
Internal communications managers need to be comfortable using a variety of software and communication tools, including Microsoft Office Suite, social media platforms, and intranet software. Familiarity with Adobe Creative Suite, HTML, and other web design tools can also be beneficial.
Keeping up-to-date with the latest software and technology trends can help you stay ahead of the curve and improve your effectiveness as an internal communications manager. Consider attending industry conferences or taking online courses to build your technical skills.
