Social Media Manager

Social Media Manager Job Description

We are looking to hire a social media manager, which is a broad and important role for us, encompassing all the digital touchpoints where we may find our customers. We care about what our customers say about us and our brand, and this role is one of the main channels for that. You will be working with the digital marketing team, working closely with related functions such as growth, content marketing, and brand. You’ll work alongside those teams to help deliver the brand message and provide feedback on how we are perceived in the market.

Responsibilities of the Social Media Manager

Strategy: develop and execute the social strategy for social media channels, ensuring delivery of results against our KPIs and business objectives.
Storytelling: develop social-first storylines and campaigns in support of announcements, news, and key business initiatives, and work with the content marketing team to bring those ideas to life.
Influencer Marketing: implement the global and regional influencer marketing strategy in your market to ensure growth of brand awareness and amplification of key communications.
Messaging: drive innovation in our messaging by being engaging, funny, responsive and of-the-moment to show our human side and help create viral and shareable posts.
Stakeholder Management: collaborate with internal and external stakeholders
Analysis: conduct weekly & monthly analysis of performance across all relevant KPIs: follower growth, engagement, and reach. Using data and analytics to continuously iterate and improve.
Brand; understand and apply brand guidelines and philosophy.