Nov 12, 2024

Demand Generation Specialist

By Matt Dodgson

Co-Founder - Recruiter & Marketer

Full Time
London
Posted 1 week ago

Salary: £45,000-£50,000 basic, plus 10% bonus and benefits.
Location: London office one day per week; home-based the rest of the week.

Nearest Tube: Old Street.

Why this role?

In-demand product with over 120 4.5 star reviews.  

Team of 23 and fast-growing with international expansion in 2025. 

Marketing team of 2, with a content marketer being hired in 2025.

About the company 

For the last decade, our client has helped companies in the construction, defence, events, and facilities management sectors with risk assessments and training. 

Delivered on a SaaS platform, their solutions enable companies to move from outdated and archaic methods to bring consistency to their processes while speeding up the delivery of projects, as well as remaining compliant with their risk assessments.  

The role

This is a newly created role to help the business plan and execute integrated marketing campaigns to drive demand and leads for the sales team. 

Campaigns: take responsibility for delivering integrated campaigns.

Content: create content for email campaigns, blogs, case studies, and press releases. 

Digital: collaborate with an external digital marketing agency on the delivery of PPC campaigns. 

Hubspot: take ownership for Hubspot to ensure the data going in is accurate, there’s a consistent approach to leads and nurturing, and that everything is tracked and reported on. 

What you will need to succeed in this role

Minimum of 3 years in a B2B tech marketing role with an emphasis on demand generation and lead generation. 

Must have used Hubspot (or similar platform).

Excellent copywriting skills. 

Self-starter, keen to learn, and the desire to work in a fast-paced environment. 

The application process

There are three steps involved in the application process.

  1. Call with Market Recruitment to discuss suitability, talk through the role, and answer any questions you have.
  2. Interview with the Marketing Director. 
  3. Conduct a task / presentation and interview with the Marketing Director and CEO. 
  4. Final culture interview. 

We look forward to hearing from you, and if you have any questions, please feel free to contact us or reach out.

Job Features

Job Category

B2B Marketing

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